Case Study: Acceller (Now Bridgevine)
Acceller is a customer acquisition services company that finds new customers for the leading digital services providers in the U.S., including Comcast, Verizon, AT&T, Time Warner Cable, and Dish Networks.
Strategic Advisory, Business & Transaction Planning, Operations
Acceller needed to transform every part of its business as it scaled to meet the consumer demand for digital services. Key challenges included improving management practices, organizing to better serve customers, positioning against tough competition, looking for outside investment, and building a world class board.
NewPlan served as the outsourced Head of Strategy for over seven years and helped Acceller to:
Put in place a strategic planning process that clearly articulated the company’s short, medium, and long-term goals and operational milestones.
Maintain the company’s “transaction grade” business plan and management presentation.
Organize successfully to manage growth and profitability.
Recruit key management talent.
Work with the CEO and Board of Directors on key issues involving outside investment and potential sale of the company.
Select investment bankers in support of an M&A transaction.
NewPlan staff also served as an executive coach to the CEO and other Management Team members to work through daily operating and performance management issues. Acceller’s revenues grew almost 10 times during Peter’s tenure with the company.