NewPlan, LLC

The NewPlan Blog

Our thoughts on building your strategy, scaling operations, and maximizing the value of your company - all in one place.

Case Study: StoredIQ (Now IBM)

NewPlan worked with us to create a strategy that was right for the market and stood the test of time. NewPlan staff blended well with our culture and served as a critical advisor for me and my entire team and helped us work through a lot of high pressure situations successfully. And NewPlan provided important input that helped lead us to our sale to IBM.
— James Schellhase, CEO, StoredIQ

StoredIQ provided an enterprise-level software platform that enabled companies to automate and manage all of their critical Information Lifecycle Management (ILM) processes proactively, including eDiscovery, information governance, and records management. 


Strategic Advisory, Business & Transaction Planning, Operations Management

The Challenge:

StoredIQ was at a crossroads.  The Company faced a choice:  Concentrate on one market, eDiscovery, where it might pick up some short-term wins, or pursue a broader platform strategy targeting the full spectrum of ILM use cases to a bigger exit down the road.  Funding was limited, and the software industry as a whole was suffering in the aftermath of the financial meltdown of 2008.

The Result:

NewPlan served as the outsourced Head of Strategy for over four and a half years.  Its responsibilities included:

Crafting a durable platform-focused strategy that positioned StoredIQ as the market leader in terms of scalability, performance, and reliability in ILM.

Putting in place a strategic planning process that clearly articulated the company’s short, medium, and long-term goals and operational milestones and that was easy for the company to implement and use.

Maintaining the company’s “transaction grade” business plan and management presentation.

Working with management team members on the quarterly and annual plans for their departments.

Organizing successfully to manage growth and profitability.

Recruiting key management talent.

Working with the CEO and Board of Directors on key issues involving strategy, outside investment, and the potential sale of the company.

Selecting investment bankers in support of the company’s eventual exit.

NewPlan team members also served as an executive coach to the CEO and other Management Team members work through daily operating and performance management issues.  IBM acquired StoredIQ in 2013.  Its platform is now the centerpiece of IBM’s ILM product line.