NewPlan, LLC

The NewPlan Blog

Our thoughts on building your strategy, scaling operations, and maximizing the value of your company - all in one place.

Posts in Product Planning
Sales v. Product Management: Why Can't We All Just Get Along

In a growing tech company, sales needs product management and vice versa, but, too often, these two functions don’t get along.  The result can be disastrous:  Misaligned products, missed sales goals, lots of finger pointing, and too much employee turnover.  As you think about scaling your company, you should ask yourself this critical question:  How do we get Product Management and Sales working from the same script?

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Don't Build Your Company to be a One Trick Pony

High tech CEOs face a “One Trick Pony” dilemma.  After all, birthing that first product was incredibly difficult, and the customer response has been great.  Your company is making enough money to stay in business, so why wouldn’t your company just do more of the same?  Because becoming a one trick pony can happen overnight, and the impact can be catastrophic.  

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The Six Secrets to a Successful Product

Product launches like the iPhone are one in ten million, but successful product launches happen quite frequently (albeit with a lot less fanfare). I’ve worked with hundreds of companies from garage stage to the Fortune 1000 over the last 25 years. My work has spanned corporate strategy, go-to-market approaches, and product positioning, I’ve seen a lot of successful products come to market and a larger number that “coulda beena contendah” but fell flat. Here are my keys to building and launching a successful product:

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