In a growing tech company, sales needs product management and vice versa, but, too often, these two functions don’t get along. The result can be disastrous: Misaligned products, missed sales goals, lots of finger pointing, and too much employee turnover. As you think about scaling your company, you should ask yourself this critical question: How do we get Product Management and Sales working from the same script?
Read MoreProduct launches like the iPhone are one in ten million, but successful product launches happen quite frequently (albeit with a lot less fanfare). I’ve worked with hundreds of companies from garage stage to the Fortune 1000 over the last 25 years. My work has spanned corporate strategy, go-to-market approaches, and product positioning, I’ve seen a lot of successful products come to market and a larger number that “coulda beena contendah” but fell flat. Here are my keys to building and launching a successful product:
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