The NewPlan Blog
Sales v. Product Management: Why Can't We All Just Get Along
In a growing tech company, sales needs product management and vice versa, but, too often, these two functions don’t get along. The result can be disastrous: Misaligned products, missed sales goals, lots of finger pointing, and too much employee turnover. As you think about scaling your company, you should ask yourself this critical question: How do we get Product Management and Sales working from the same script?
The Seven Deadly Sins of Entrepreneurs (and How to Fix Them)
Most entrepreneurs in corporate clothing don’t do well with complex sales models, product review boards, rigorous budgeting of finite funds, and managing trade-offs between products. Entrepreneurs are all about the new and never been done – in particular, new markets, products, technologies, and customers. Therefore, talented executives leave the world’s great corporations and bravely take on the quest of creating the next Microsoft, Google, Cisco, or Sun.
The Six Secrets to a Successful Product
Product launches like the iPhone are one in ten million, but successful product launches happen quite frequently (albeit with a lot less fanfare). I’ve worked with hundreds of companies from garage stage to the Fortune 1000 over the last 25 years. My work has spanned corporate strategy, go-to-market approaches, and product positioning, I’ve seen a lot of successful products come to market and a larger number that “coulda beena contendah” but fell flat. Here are my keys to building and launching a successful product:
Congratulations! Your Company Is a Scale-Up
It’s late on a Friday afternoon in the summertime, and, as the CEO of a hot startup, you should be feeling pretty good. The key metrics on your monthly dashboard are all glowingly positive. Well known investors call every week wanting to invest in your next round. And yet you are nervous. All of things that used to be easy to do in your business are getting harder, and you don’t know why. The answer is simple: You’re not running a startup. You’re running a Scaleup Company.
Business Plans That Drive Transactions
Most companies view business planning as a necessary evil. Senior executives would rather be building new technology or talking to customers. For early and growth stage companies, the goal of business planning is to obtain funding to start or expand the business. For more mature companies, the main goal is usually to drive either an acquisition by a larger player or faster growth and profitability. In reality, the major goal of business planning is to outline the structure and execution steps to create the best possible business.
Knowing When It's Time to Give Up the Ghost
Thankfully, entrepreneurs are optimistic creatures. Most launch their companies on a wing and a prayer and then work with their radically under resourced teams to create their first product and gain initial customers. Sometimes, things go smoothly. Funding comes in, customers sign up, and product reviews come back positive. A majority of the time, however, young companies struggle and ultimately don't survive to fight another day. In fact, most start-ups hang on longer than they should, because, as I said before, entrepreneurs are optimists. They glom on to any shred of evidence that might indicate that they could be successful and ignore or minimize the rest.
Don't Build Your Company to be a One Trick Pony
High tech CEOs face a “One Trick Pony” dilemma. After all, birthing that first product was incredibly difficult, and the customer response has been great. Your company is making enough money to stay in business, so why wouldn’t your company just do more of the same? Because becoming a one trick pony can happen overnight, and the impact can be catastrophic.
Writing the World’s Best Executive Summary
The Executive Summary is a concise description of your company, market, products, business model, sales strategy, competition, management team and financial plan – usually in five pages or less. Without an outstanding executive summary, it’s challenging to get the meetings with investors that drive the funding process.
Investor Presentations: The Nine Rules for Making Your Pitch
The best Investors have sat through hundreds of presentations and have pretty much seen it all. Plus, they are intellectually curious, like to get to the point, and often take perverse pleasure in testing the composure, verbal skills, and subject matter expertise of presenters. And they do all of this in a completely non-threatening way. There are nine rules for ensuring the success of an investor presentation.
Case Study: iGov, Inc.
NewPlan served as the outsourced Head of Strategy at iGov for three and a half years - helping the company make a successful transition from a product Value Added Reseller to a provider of advanced Engineering Services.
Case Study: StoredIQ (Now IBM)
NewPlan served as the outsourced Head of Strategy for four and a half years - working with the company to formulate a compelling and durable strategy, acheive several fundraising events, recruitment of new management team members, and the eventual sale of the company to IBM in 2013.
Case Study: Acceller (Now Bridgevine)
NewPlan served as Acceller's outsourced head of strategy for seven years as the Company grew revenues by 10x, dramatically expanded its management ranks and employee base, and expanded its customer base to close to 100 percent of the addressable market. Acceller merged with its largest competitor, Bridgevine, in 2013.